Brits are willing to spend £23,271 more on properties if they help the environment, research from landscaping manufacturer Marshalls has found.
Two thirds (68%) of UK residents would ensure a property had eco-friendly features before deciding on a new home.
Eco friendly features could include using sustainable materials, water conservation and solar panels.
Chris Harrop, director of sustainability and marketing at Marshalls, said: “It is encouraging to see so many people prioritising eco-friendly features in the decision-making process when looking for a new property.
“It can sometimes be a daunting experience to include additional features into a project, however the study shows that there is a clear desire in the market to see more properties embrace these features.
“The industry is already embracing this trend and we have seen strong growth is in environmental and ethical product such as low-carbon permeable paving and high ethical standards.
“However, there is always more that can be done by embracing the ideologies of Biomimicry and Urban Greening to help the UK move forward into a future of sustainable urban environments.”
The majority (62%) of people think businesses and homeowners should pay for eco-friendly changes to city centre buildings.